Meet the Brand

Behind the poetic universe of Inoui Editions lies a story of friendship between two exceptionally creative women.

Lise, a stylist trained at the renowned Berçot fashion school, and Mathilde, a designer who has drawn since childhood and studied at the Beaux-Arts, first met in 1998 when Mathilde joined Lise’s design office. They clicked instantly: Lise shaped the vision, and Mathilde brought it to life. After working with major fashion houses, they combined their talents to launch their own brand Inoui Editions in 2009, creating printed scarves that tell stories like paintings.

Their shared love for the Bay of the Somme, a coastal region in northern France where they grew up, fuels the brand. Designed amid its wild, inspiring landscape and crafted in India, each textile piece reflects a commitment to ancestral weaving, printing, and embroidery techniques. The leather goods collection is produced in Tunisia using leathers sourced from Italy.

The brand maintains a close, hands-on relationship with its Indian partners, visiting them with every new collection. Together, they carefully consider materials, weaving methods, and finishing details—the subtle touches that bring each creation to life.

Inoui Editions is also a close-knit team. For over a decade, this small creative family has worked collaboratively, exchanging ideas and perspectives to craft ever more inspiring collections. 

You would like this brand if you…Seek everyday accessories that are eclectic, artful, and uniquely captivating.